This term is intimately associated to the Internet, to the web pages you can find inside the network and to the relationship with the surfers and the rest of the world. The web pages are specifically designed to be social, so they allow the surfers to be linked like in social networks.
All this means that:
1) Communication is bidirectional, it works in both sides.
2) You can establish collaborative strategies together with other surfers without physical contact , the only link is the internet content, that means through an intellectual way.
The partnership in this area means that users are not simple spectators, now they take part, they provide contents, no matter what kind, about cars, bikes, airplanes, economy, etc…Consequently, that causes that people with great knowledge in a specific area can share it without working in a classic source like a newspaper. The reward to the person that provides the know how is aknowledgment and if it is very sustained it will sure bring some time of economical payoff.
It’s in this environment where the social networks are born. Different groups with various interests take place, they talk, write or shout to each other, but through the internet, providing a huge vitality to the network, never seen before…
The Social Network concept comes from the Social Media Marketing (SMM). Some examples are already well known:
Using some data (Metrics) we can know how many users/customers have reached the place every day, where do they come from, how long they stayed watching, wath did they see, if they want to complain or share friendly comments and, of course, what did they buy.
Obviously, the marketing campaigns are specifically targeted and can be customized daily.
Economical Power, Social Power, they both changed due to a technological shift, from the Analogical to the Digital Era.
1) SOCIAL RELATIONSHIPS.
2) JOB HIERARCHY.
1) INTELLECTUAL SKILLS.
2) FAIR ACCES to the Internet and its tools.